Joe 'Zonker' Brockmeier
Reaching the masses: 10 ways to improve the reach of your FOSS Project
Novell / openSUSE Project

Joe 'Zonker' Brockmeier is a longtime FOSS advocate, and currently works for Novell as the community manager for openSUSE. Prior to joining Novell, Brockmeier worked as a technology journalist covering the open source beat for a number of publications, including Linux Magazine, Linux Weekly News,,, IBM developerWorks, and many others.


This talk will cover how to develop a community marketing plan for an open source project. This includes surveying the audience(s) for the project, developing a plan to bring in new users and contributors, and how to measure success. This is aimed at commercial and non-commercial projects alike. Attendees will learn how to do basic PR and marketing with a minimal, or no, budget.