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Founded in 1995, Santa Monica has had a rich history of innovation geared towards delivering value to online new car shoppers and the automotive industry.

We began as, operating our namesake website and developing our own proprietary technology for search engine marketing. Due to our success in online automotive lead generation, acquired us in 2005. Today, our Santa Monica division operates two consumer websites -- and -- and manages search engine marketing for those sites as well as itself.

With more than 30 million visits on average each month, is the premier online destination for new and used car shoppers. is owned by Gannett Co., Inc. and operates, and