Down the SCALE Stretch
The So Cal Linux Expo is two weeks from this weekend (Feb. 8-10), so we’re in the final stretch. All the booths are filled, all the speakers are committed, the web site is finally current, with all content posted. The stockings are hung by the errr - no - wrong month.
Gareth checked last night and our registration is running 200% ahead of last year (!). That either means we’ll have the usual crowd+15% ’cause everyone’s registering ahead of time for a change, or the usual 50% register ahead of time and we’ll have a CRUSH of people there this weekend. That’s a nice problem to have - I think. There were complaints last year about the popular talks having standing room only. We’ve tried to put the popular tracks in the larger rooms, but you can only do so much until you run out of room.
The press registration is running 30-50% greater than last year, too, from what I remember. That’s exciting in itself. And a ‘news’ outlet we haven’t had in the past is very active: speakers are mentioning in their blogs that they’ll be speaking at SCALE. Their audiences are ones that we might not have reached with conventional press releases, so that’s probably driving increased registration too.
The Westin has booked almost all of the rooms we had blocked for SCALE, and we’ll have to pull another block of rooms. That makes the hotel happy (and us; I think we get a small cut of room sales).
